Design is my passion in all aspects: digital products, branding, packaging, and interiors. I’ve had the privilege of working with some of the best creatives and most-loved products to develop award-winning brands and innovative product experiences that are not only loved by their users, but ultimately deliver on a fundamental consumer need. My true strength lies in understanding complexity and being able to simplify that into an elegant solution. This is what design thinking is all about. It’s the opposite of entropy. Making order from disorder. And ultimately the creation of solutions.
I believe in service leadership. You work to serve your team. There are basically two ways I believe you can do that. The first is to provide honest & clear creative vision, direction and ownership to the designer and or business partner. The second is to help designers find their own creative voice and push them past the obvious, taking their work further than they thought possible. I am also deeply passionate about developing creativity. Not only how we develop that creativity in our own lives and teams, but in turn, understanding how to develop it in others as well. My personal mission is to foster a sense of creativity, collaboration, mutual respect and honest discourse on my team.
Key skills: Creative Leadership, UX/UI Design, Creative Strategy, Creative Direction, Brand Identity Design, Product Strategy, Content Creation, Visual design, Motion Design, Brand Campaigns, Content Marketing, Design research, Social Campaigns, Digital Marketing, E-Commerce Campaigns, Service design, Prototyping, Design strategy, Usability testing, Data analysis, Design systems, Team Management
Key software: Adobe Creative Suite, Figma, Sketch, Motion Design, Video Production, Photography, Film Direction, Smarsheet, JIRA, HTML/CSS Development, Technology Stack, Agile/Waterfall Program Mangement, Slack, Wordpress, Microsoft Office, Keynote.
Career Accolades: FWA Judge, Gannett Leadership Training, Cannes Lion Silver, Fast Company Innovation Award, International UX Award, Webbys Finalist & Honoree (3), One Show Bronze, ADC Silver, Society of News Design Gold Award, SND Award of Excellence (6), FWA SOTD Award, Adobe | FWA Cutting Edge Award, IAB MIXX Award, IMA Outstanding Achievement, ECHO Awards, Graphis, ADDY Award