Juvenescence’s mission was to help everyone “Live longer, healthier, lives”. The corporate structure entailed an RX/therapies division that would develop drugs and new therapies for helping people live longer healthier lives, as well as a DTC division that created new consumer products that would fufill that same promise. We launched the Juvenescence product in the fall of 2020. I led creative and design for all the packaging, CRM, photography, content, and advertising for the DTC product as well as for the corporate site. We created on-going content which focused on the ways in which everyone can achieve greater healthspan in their lives. The actual DTC product was a Ketone supplement which appealed to athletes, keto enthusiasts, and intermittent fasting enthusiasts focused on maximizing their ability to stay in in ketosis.
